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Version vom 11. Mai 2006, 06:56 Uhr
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347 10.03.1992 Pressebeobachtung: "Argus"-Augen und EDV Emi Bollweber Michael Diesing Argus Media GmbH Steinbeis-Stiftung für Wirtschaftsförderung, Stuttgart 16
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518 13.07.1995 Führung bei Argus Media, der neuen AKI-Kontaktstelle Michael Diesing Emi Bollweber Argus Media GmbH Fellbach
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520 26.10.1995 Führung bei Argus Media, der neuen AKI-Kontaktstelle Michael Diesing Emi Bollweber Argus Media GmbH Fellbach 15
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525 21.11.1995 Presselektorat bei Argus Media K.-H. Wiest Michael Diesing Hochschule für Bibliotheks- und Informationswesen, Stuttgart 16
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558 Präsentation: Argus Media - die AKI-Kontaktstelle Donnerstag, 13.06.1996, 16.00 Uhr, Fellbach - Emi Bollweber, Leitung Unternehmenskommunikation Argus Media GmbH Statistische Angaben: ausgebucht!! mit 15 tln.
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587 Dienstag, 04.02.1997 18.00 Uhr, Argus Media Medienpräsenzdaten einer Publikationendatenbank - Nutzen und Verwendbarkeit Referent Wilfried Krautter, Argus Media GmbH
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588 20.02.1997 Präsentation von Argus Media, der AKI-Kontaktstelle Emi Bollweber Argus Media GmbH, Fellbach
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607 Media Notes und Argus MS-Database. Werkzeuge für die individualisierte Nachrichtenbearbeitung
Unternehmen und Behörden suchen massgeschneiderte On- und offline-Anwendungen zur zeitnahen Bearbeitung und Verteilung individuell gefilterter Nachrichten. Media Notes und Argus MS-Database bieten Lösungen, mit denen aus unterschiedlichsten Medien aktuell gefilterte und zusammengefasste Informationen empfangen, verteilt und bearbeitet werden können. Mit on- und off-line Demonstrationen werden die Möglichkeiten der Media Notes und Argus MS-Database Anwendungen mit Beispielen aus der Praxis erläutert.
Veranstaltungsart: Vortrag, Diskussion Referent: Michael Diesing, Argus Media GmbH Termin: Dienstag, 8. Juli 1997, 18.00 Uhr Ort: Argus Media GmbH Höhenstraße 16, 70736 Fellbach
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643 In Zusammenarbeit mit Argus Media GmbH Observer Media Intelligence
Publicity-Analysen - Wie messe und bewerte ich die Präsenz von Unternehmen oder Produkten in den Medien?
Das Image von Unternehmen oder Produkten in der Öffentlichkeit kann durch Umfragen ermittelt werden. Aber wie belegt man, wie das Image von Unternehmen oder Produkten durch deren Präsenz in den Medien geprägt wird? Wie kann man permanent und wirtschaftlich die Präsenz in Tausenden Zeitungen, Zeitschriften, Anzeigenblättern, Online-Pub likationen, Nachrichtenagenturen, Fernseh- und Radiosendungen erfassen? Wie können riesige Mengen von Artikeln, Summaries oder Mitschnitten ausgewertet werden? Wie veredelt man budgetfreundlich die darin verborgenen Datenberge zu statistisch und inha ltlich verwertbaren Aussagen über die Publicity von Unternehmen oder Produkten in den Medien?
In dieser Veranstaltung erfahren Praktiker und Studierende aus den Bereichen Kommunikation und Information, wie Medienauswertung erfolgt und wie deskriptive Aussagen über die Verteilung bezüglich der Mediengattungen, Ressorts, Regionen und Zeit ermittelt werden. Es wird erläutert, wie man zu inhaltlichen Aussagen bezüglich Layout, Bildanteilen, Textinhalten und Quellen kommt.
Veranstaltungsart: Vortrag, Diskussion Referent: Michael Diesing, Argus Media GmbH Termin: Dienstag, 12. Mai 1998, 19.00 Uhr Ort: Argus Media GmbH Höhenstr. 16 70736 Fellbach
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