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Media Notes und Argus MS-Database. Werkzeuge für die individualisierte Nachrichtenbearbeitung
Unternehmen und Behörden suchen massgeschneiderte On- und offline-Anwendungen zur zeitnahen Bearbeitung und Verteilung individuell gefilterter Nachrichten.
Media Notes und Argus MS-Database bieten Lösungen, mit denen aus unterschiedlichsten Medien aktuell gefilterte und zusammengefasste Informationen empfangen, verteilt und bearbeitet werden können.
Mit on- und off-line Demonstrationen werden die Möglichkeiten der Media Notes und Argus MS-Database Anwendungen mit Beispielen aus der Praxis erläutert.
Publicity-Analysen - Wie messe und bewerte ich die Präsenz von Unternehmen oder Produkten in den Medien?
Das Image von Unternehmen oder Produkten in der Öffentlichkeit kann durch Umfragen ermittelt werden.
Aber wie belegt man, wie das Image von Unternehmen oder Produkten durch deren Präsenz in den Medien geprägt wird? Wie kann man permanent und wirtschaftlich die Präsenz in Tausenden Zeitungen, Zeitschriften, Anzeigenblättern, Online-Pub likationen, Nachrichtenagenturen, Fernseh- und Radiosendungen erfassen? Wie können riesige Mengen von Artikeln, Summaries oder Mitschnitten ausgewertet werden? Wie veredelt man budgetfreundlich die darin verborgenen Datenberge zu statistisch und inha ltlich verwertbaren Aussagen über die Publicity von Unternehmen oder Produkten in den Medien?
In dieser Veranstaltung erfahren Praktiker und Studierende aus den Bereichen Kommunikation und Information, wie Medienauswertung erfolgt und wie deskriptive Aussagen über die Verteilung bezüglich der Mediengattungen, Ressorts, Regionen und Zeit ermittelt werden. Es wird erläutert, wie man zu inhaltlichen Aussagen bezüglich Layout, Bildanteilen, Textinhalten und Quellen kommt.
Veranstaltungsart:
Vortrag, Diskussion
Referent:
Michael Diesing, Argus Media GmbH
Termin:
Dienstag, 12. Mai 1998, 19.00 Uhr
Ort:
Argus Media GmbH
Höhenstr. 16
70736 Fellbach
